Below is an intro to mass media, with a discussion on the production and distribution of content on the internet.
The increase of online content has totally changed what is indicated by the term mass media. In the past, mass media followed a hierarchical design, using a top-down media design. Usually, a small group of experts, such as newspaper writers or journalists, who would develop material for large audiences who mainly just consumed it. Nevertheless, nowadays, with the help of the internet, the face of media has seen significant change, making the consumption and accessibility of media far more accessible and interactive. With access to popular social media platforms, new media examples are showing that individuals can produce and share their own content, just as quickly as they can absorb it. Social media has permitted anyone to add to public conversations, instead of simply the major media firms consequently as a result, mass media is no longer controlled by a couple of big voices. Instead, it is spread throughout millions of user narratives worldwide.
In the online media landscape, what we see online is mostly decided by algorithms which are formed by our online habits. Each social media channel uses its own automated system to reveal new material and recommend product that will interest the user. The types of media content examples that will be shown to a user is designed to keep people engaged. The algorithms are developed to keep individuals stimulated by recommending and boosting videos that are relevant, trendy or read more controversial among other users. While this level of personalisation can be practical, it can restrain the areas of media that people are exposed to, creating more partition and bias amongst users around social problems. Those who are involved in media development, like the founder of the fund that has stakes in Sky, for example, would acknowledge the impact of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user created material in the media landscape.
In today day, online platforms have made it considerably much easier for everyone to develop and share content. Formerly, producing content for a broad audience involved connectivity to a series of crucial resources and funding. Currently, with making use of smart devices and common digital technologies, digital media content examples such as short form videos, blog articles and podcasts can be easily developed with simply a few fundamental gadgets, in addition to reaching a large audience, extremely rapidly. This has opened the door for more diverse voices, specifically those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking platforms, meaning that social media has developed a place for underrepresented communities to share their stories.